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For businesses less than five years wanting to increase profits by 10% or more.
The importance of specificity. (Defining target market).
Moving on, yesterday, we defined our target market and how we can identify them.
If you found that helpful please leave a comment so I can know.
Let's quickly go on to the importance specificity.
We did sight an example of a cleaning service yesterday so, I’m going to be using it today. But first let’s name the our cleaning service. How about Vens? Sounds good huh? Let’s proceed
Now Vens having identified his target market to be a small organization proceeds to offering those services to them. He doesn’t need to advertise to large organizations.
He narrows his advertising to his target market, telling them the benefits they get in choosing him.
By getting his ads reaching his target market alone, he focuses his advertising and promotional campaigns to his audience needs . Which ends up resulting in higher marketing Effectiveness at a lower cost.
Entering that niche he automatically differentiate himself from mass market. He says to A, I run cleaning services for an organization just your size. I really wanted to make sure you get value for your money so I decided to focus on an organization your size.
Doing this, he sets himself away from competition. His ads resonates with A and, Probably she isn’t satisfied with the cleaning services she uses can decide to give Vens a trial or can decide to recommend him to someone else.
Over time, Vens establishes itself as the expert in that niche resulting to brand loyalty, word of mouth advertising and of course Vens get to go home with a big pocket.
Here are the importance I highlighted:
Reduced marketing cost
Less competition
Demonstrates expertise
Brand loyalty
Huge profits
Thank you.
Defining your Target market.
Before we get started, let’s do a quick review.
Earlier today, we talked about why having a business plan is important. I went on to give you a must include on your business plan. Which is;
• An Executive summary
• Products and services
• Market analysis
• Marketing and sales
• Organization and management team
• Financial projections
Now, let’s get started.
You have a business idea, you’ve drawn your business plan, so what’s next? “Defining your target market”. Most entrepreneurs find it difficult knowing who their target market is.
Defining your target helps know your prospects. And, also know how your product or service can solve their problems. It also helps you avoid too much waste circulation in advertising.
Sit back for a second and think about your product. Let’s say you offer cleaning services. Amazing! But you who is your service for? Is it for a bachelor who works 9-5 and on weekends out parting? Or schools and offices? Or people who are unable to do their laundry their selves? Let’s find out.
You want to offer your services to a group of individuals working in a small space. You don’t have the capacity yet to offer these services to bigger organizations.
Have an idea who that target market is an organization which comprises of 10-15 staffs. Now, this could be a microfinance bank, a vocational school e.t.c.
Now you’ve narrowed down your target market.
Join in tomorrow to let’s talk about the importance of specificity.
Thank you.
If you are bad at communication like I was this is for you
I wasn't good at story telling or communications.
When I decided to go into marketing, I realized this I needed to learn or rather still learning how I can communicate properly.
First, I had to understand that the other person isn't inside my head.
I am the only one who knows what I'm thinking about.
Right now I'm in my pajamas lying on my bed writing this, thinking about how I am going to summarize this post.
But, if I didn't tell you, you would never know.
Same way with communication you're the only one inside your head.
Secondly, when talking to people, I asked questions like do you understand, when they responded yes I would go on. But if they answer otherwise, I try to reemphasize.
Why am I talking about communication today?
Because in order to sell anything you need to effectively communicate your idea in a way anyone can understand.
This would be very useful in your
Blogs,
Marketing. e.t.c.
Found this helpful, please leave a comment so we can interact.
Few people reached out to me on how to generate leads in affiliate marketing.
There are several ways to generate leads
But first, what is a lead?
This is making people interested in the product and services you’re offering. And, sometimes this ends in a sale.
How can you generate leads?
You can do this through paid traffic or organic traffic.
What is paid traffic?
When you open a website or sometimes an app, you would notice a pop up video displaying a video or picture of a product.
Yes that’s what paid traffic is.
Oops, one just popped on my screen right now.
There are different types of paid traffic. You have:
The goggle ad.
Social media ads.
Advertising on Apps and websites.
Since you got here, keeping reading till the end. I have a juicy offer for you (one that doesn’t involve money).
Okay now let’s talk about organic traffic.
So, what is organic traffic?
This is achieved by writing useful contents on your social media page or blog. Knowledge of SEO is important for generating traffic.
To better understand organic traffic imagine a Farmer. He plants, weeds, water and waits for the harvest.
With organic traffic you have to be patient in order to reap your results.
Let’s make comparison of the both of them.
In paid traffic, results are instantaneous.
While, organic traffic requires patience.
Paid traffic requires a large budget, Organic traffic requires little to no budget.
That’s it we’re done for today.
Yeah my offer. I would be hosting a master class where I’m going to be talking about:
how you can start a blog for free.
Get organic traffics to your site.
Search engine optimization.
And I’m going to be giving 5 spot to people in this group for free all you have to do is add 15 people to the group and send a screenshot. Thank you
Welcome to our new members.
So sorry for adding you without your permission.
Once every week, I would make post on tired and tested ways of making money from your smart phone.
So stay tuned.
Tomorrow I'm going to be making a detailed post about affiliate marketing and how you can close sales.
The different platforms you can advertise on.
And also the different affiliate marketing platforms you can join.
By 10 p.m.
WhatsApp marketing.
On 18th may 2022, WhatsApp was reported to have over two billion active users.
Outranking Facebook and we chat.
It was created with the intention of being able to reach out to friends and family but over the years evolved into an online market place.
What apps gives you a platform where by you are able to interact with your clients directly.
Absolutely anything can sell on WhatsApp and you don't have to pay for advertising.
It's absolutely free.
Do you:
own an online store.
You advertise your products on WhatsApp and want to increase sales.
Own WhatsApp TV.
Looking to monetize your WhatsApp.
I bring you goodnews. Click on the link below to find out how
expertnaire.com/whatsappmillion/
Imagine getting as much as $700-$1770 each time you tell somebody about a forex or crypto currency company.
This is not scam or a get rich scheme but can definitely make you rich.
And you can do this from the comfort of your home.
You only need to commit 2-3 hours per day
All your clients are online.
Want to say goodbye to being broke?
Click on the link below to find out more
.https://app.expertnaire.com/product/7347851212/7325229659.
You can also contact me for more details.
Thank you
I’m currently reading the book “how to sell without selling”.
The author has been selling to me without necessarily selling. Ironic right?
He did mention he was an affiliate, got into online marketing when the internet was new. Had to do a lot of trial and errors until he found what works for him.
Here is what he did,
He had a large amount of products and services to promote so he decided to write a book.
First he identified his niche using his title “how to sell without selling”. Basically if you don’t want to sell, you would never pickup that book .
Next he went on first to give out value not until a few pages while you’re hooked.
The value he gave was one relating to what he wants to sell. Honestly, I did click his Link everytime.
His Link seemed so helpful to me I couldn’t resist clicking. Like the time he wrote about how using reviews on Amazon helps you create content.
Every time I click he earns, anyone who reads his book feels compelled to click on those links and he earns (guess he is earning now from those links)
I’m going to share the book with you (maybe you might be interested).
But what’s the need of me sharing this with you?
Well keep following me in the following days I’m going to answer that question.
Thank you.
So you have a business idea, what you need to do next is draft out your business plan. Having a business plan is no exception for those already in business.
This doesn’t necessarily have to be a complicated process. In short to scale your business to maximum you need a business plan.
But first we need to understand what a business plan is.
A business plan is a document that describes your business, the product (or products) or service you are sell. Your marketing strategy. How you are going to build your business. your target customers. Your competitors. How you plan to grow your business
A business plan basically helps you understand your business better. Creates focus. Communicates the vision and mission of the business. Proper budgeting.
When sourcing for investors, you are going to need to present them with your business plan. So the can access the business and decide of the are willing to put their money
You can easily draft a business plan in seven easy steps. You can also use the PDF I would drop.
So, let’s get started
• Executive summary
This can come last or first in your plan. It is an overview of the business. Ideally is one or two pages.
Your Executive summary should include the problem you noticed in your niche. How your products or service are going to solve that problem. A detailed description of your products or service. An overview of your target audience. Your unique selling point (USP). A brief description of your team (if any). A summary of your financial statement and, your funding requirement.
• Next, you products or service.
Not leaving out any detail, you are going to explain what problems you are solving. Your solution. And, how your products or service fit into the industry.
Also, outline your competitions. Who else is solving a similar problem you are trying to solve. What your competitive advantage over other business are (i.e. your USP).
Moving on,
• Market analysis
In this section, you cover all the information about your potential customers. Give a complete breakdown of your target market, the growth of your market and industry.
Let’s take a quick break, your target market is a group of people who are in need of your products. For instance, when selling baby items, your ideal target are expecting parents.
Let’s continue,
Also, provide market research on how the market is growing over time. And also, explain how your business is positioned to make sales (marketing).
• Marketing and sales.
This is essentially a step by step approach on how you are going to reach your target audience. Your pricing plan e.t.c.
If you stick through, I’m going to be sharing some few marketing tips.
Next we have on the list is,
• Organization and management team.
In this section describe your current team and possibly who you need to hire. A quick overview of your legal structure. Location. History (if you are already up and running).
• Your financial projections
This plan typically includes, your sales and revenue projection. Your profit and loss statement. Cash flow statement. Balance sheet. Debts (if any).
It is however important to note that you business plan can evolve over time.
Five spots are still up all you have to do is add 15 people on the group and send a screenshot.
The master class is on the 20th of this month.
Have a nice day
Affiliate marketing.
It involves a third party being paid a commission for referring a product or service and close a sale.
Sometimes this could include downloading an app. Clicking a link. Signing up for a news letter and so on.
Who is an Affiliate?
This is the third party that refers those products and services.
By implementing the right strategies you can turn affiliate marketing from just a side hustle into a passive stream of income.
How to get started.
First you need to find affiliate programs or network. Some of these platforms pays you as much 50% commission on each sale you close.
You would be given your very own special affiliate link so your sales can be tracked.
These affiliate programs include:
• Amazon associates.
• Bluehost.com.
• Expertnaire.com.
• Click bank. And several others.
How to promote Affiliate link.
There are serval ways to promoting an affiliate link.
Though blogging is the most common. You can also use
• social media platforms like Facebook, Instagram, Twitter, WhatsApp ( find out how to close sales on WhatsApp by clicking the link http://expertnaire.com/whatsappmillion/) .
• Email lists.
• Podcast.
• Websites.
• Video marketing.
• Ghost blogging.
If you found these helpful please leave a reaction.
For more details on affiliate marketing contact me privately.
Here is the link to my channel,
You can share it so others can join and also benefit.
Do you want to sleep on this??
100 million naira within 8 months😳😳
r advantage the rich have
So funny how 90% of the rich are self made.
These self made are people who were and are able to identify opportunities and leverage on them.
These guy aren’t really smart or intelligent. But they identify opportunities and turn that into their advantage.
They got tired of being failures, living in mediocrity.
They were once like you, broke. Having to eat from hand to mouth. Not being able to afford vacations.
They got angry like you should and decided to change their financial situations.
They were told about the Dollar Atm Model. Their golden ticket to wealth.
Click the link below to read their stories
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Very few people know about the Dollar Atm Model so the market is still big.
You have a decision to make.
You can decide to ignore and go on not being able to eat at those expensive restaurants. Live in your dream house. Drive your dream car
Or
You can click the link below to find out how you can benefit from the Dollar Atm Model.
https://app.expertnaire.com/product/7347851212/7325229659