Woke Right was very very upset about my 6:11 comment
But - I just got the Washington Post to print Ephesians 6:11
Chess not checkers
And especially from the American Right, such books tend to be “outrage p*rn.”
That is on the question of modern striking parallels to the past. But regarding what did happen in the past and those people, places, and things, the question “So what?” is rarely answered. It’s unspoken, of course, and leaves historical nonfiction as a category that does not produce as many bestsellers as it could.
We did it different with Unhumans. And so it’s a USA Today bestseller and the #1 Publishers Weekly bestseller.
SECRET #6: Meme your book.
Our cover artwork for Unhumans is so visual, we know from the start it would be memeable.
The first thing we did was retcon our book into the hands of anti-Leftists of the past, editing famous photos in corny fashion.
Jack used AI to create music, videos, and more inspired from the book to make the past come to life (I mean that’s one way to put it).
The “coolness” of the book promotion inspired a massive crowdsourced effort. There was a book trailer, a music video, thousands of memes and reaction GIFs, and more.
Unhumans was the world’s first crowdsourced book launch.
Perhaps yours could be next.
SECRET #7: Partner with the right people.
The backstory of Unhumans is Jack Posobiec ran a series of episodes on his show entitled Chronicles of the Revolution detailing little-known on-the-ground facts from instances in which the radical Left overthrew a culture and delivered the opposite of everything they promised (this is what they do).
Jack's mini-series was MASSIVELY well-received. We're talking megaviral. People need this.
“Bro, I saw, no way,” I basically told Jack, then bugged him to watch the anti-commie documentary I executive produced several years back (which won an independent film and was praised by numerous public figures you know, like, and trust).
“Bro, I saw, no way,” Jack essentially said back. “Let’s do a book.”
“K,” I said.
So. Book proposal. Meetings. Calls. Terms. Book deal. Submission deadline. Research. Write. Edit. Done.
Jack and I are both passionate and knowledgeable about the book topic (to say the least), so co-author collaboration came easier than you might expect on a book with a v. short timeline for completion.
The way Jack and I worked was we took turns so there were no “two cooks in the kitchen” situation. We assigned each other different tasks and sections at different stages so while I was writing one chapter, Jack was editing another; while Jack drafted notes for the next chapter, I outlined the chapter after that. And so on.
And now Unhumans is an Amazon Top Read, a national bestseller, and a world-changer being read by the most consequential individuals in Western civilization.
If you know, you know.
Buy your autographed copy at unhumansbook.com.
Alright.
Let’s see what’s next.
I have something to tell you
If you are reading Unhumans right now, you are reading the #1 book in America
If you aren’t, what are you waiting for!
https://amzn.to/3WsiPzq
BREAKING: Unhumans by Posobiec and Lisec SKYROCKETS to number 1 nationwide bestseller - Publishers Weekly
https://thepostmillennial.com/breaking-unhumans-by-posobiec-and-lisec-skyrockets-to-number-1-nationwide-bestseller-publishers-weekly?utm_campaign=64483
Source just sent me this photo of Lindsey Graham and Rupert Murdoch looking completely devastated during JD Vance’s acceptance speech. As if they’re at their own funeral
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https://fixupx.com/margommartin/status/1814202826014265463?s=46
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A lot of neocons will say Russia invaded Ukraine because of Biden’s ‘weakness’
But that’s a half-truth
It’s also bc of Biden’s decades-long push to drive NATO up to the Russian border. As he publicly admitted:
https://fixupx.com/JackPosobiec/status/1814487991923953970
NYT is so far behind on the Biden scandal they have just resorted to copying verbatim whatever I reported this morning
Catch up, guys!
We wrote the #1 book in America
But how?
Here’s how:
7 secrets from #UNHUMANS for every aspiring author who wants their book to change the world, too.
Cannot miss a single secret — read to the end.
SECRET #1: Repel to attract.
“Bad reviews from bad people are good reviews.”
—Joshua Lisec, So Good They Call You a Fake
Understand that if you are going to have a massive positive impact with your book, you must aim to also earn massive NEGATIVE attention.
Do you understand why? Of course you do.
In order to magnetize those towards you, you must repel those you don’t. This is a law of nature. For Jack and me with Unhumans, we want our book to horrify the woke right, confuse “principles-before-power” conservatives, and of course stir up the maelstrom that is the hateful left.
And that is exactly what we did—the book title, subtitle, cover art, announcement for the book, and advance praise created a hellstorm of hate, hit pieces, and mass blocking of us.
Poso and Lisec posting their Ws!
Obey this secret and you will, too.
(Note also that J.D. Vance praised our book and Rachel Maddow trashed it. This is the way.)
SECRET #2: Charge the lexicon.
The words people know and use are collectively called “the lexicon.”
And if you want to change the way people THINK and SPEAK and WRITE all thanks to your book (hint: you do), then you must use new and unfamiliar words.
We all know Scott Adams did this with the word “bigly” with Win Bigly.
And Jack and I have gone and done likewise with the word “unhumans,” which is a verb first recorded in 1924. To unhuman someone means to treat them like they aren’t a human being with God-given dignity. Which is what the radical Left does every time they take power in a society going back more than 250 years. No other title works quite like this for a book on the subject.
Follow this secret, and you’ll notice the public bringing their own assumptions to your book and debating what it “secretly” means. There is inherent curiosity and controversy and conflict in a book title like Unhumans. Go and do likewise.
SECRET #3: Break the Overton Window.
“The Overton Window” refers to all the subjects deemed socially acceptable to discuss and opinions ethically permissible to have, according to the dominant frame of society. In the Western world, that frame is decided by the radical Left.
So we lobbed a signed copy of Unhumans at the window and shattered it.
“OMG You’re not supposed to say that/talk like that/mention that/discuss that!!1!”
Shattered.
Read the book, find the shards. From Francisco Franco and Augusto Pinochet, to the Civil Rights Era and Communist South Africa, to the Mostly Peaceful Summer of Love (2020) to January 6th . . . we break it. We break it all.
This secret is only for the bravest among you to follow.
SECRET #4: Do NOT write with the end in mind.
I learned more than ten years ago that most nonfiction authors start their book writing journey with a hypothesis or conclusion decided in advance, then write around that. You see this particularly with health, nutrition, diet, and fitness books.
“Josh, this is my opinion. Now go to PubMed and find sources which all support it and stick ‘em in the footnotes.” (They always call me Josh.)
We did the opposite with Unhumans. Instead, we started with what we knew (purposefully hidden truths of radical Left strategy and tactics down through time) and kept an open mind as we wrote and researched.
And through this we realized there were obvious parallels, templates, arcs, and archetypes—and lessons for us in the USA in 2024.
So you may think you write your book, dear author.
No. Your book writes you.
SECRET #5: Know your genre (then crush it).
Before I take on a ghostwriting project, I study the author’s competition. What sells? What doesn’t? And why? What do people like about what sells? What do they hate? Why?
Market research is laborious, hence authors hire me to do that. Anyhow, this is the box we checked with Unhumans. We studied the weaknesses of historical nonfiction books that try to tie in with current events.
I’d like to thank the SPLC, Rachel Maddow, the Biden Campaign, and all the haters for attacking our book Unhumans so much that it became the #1 bestseller nationwide
Thanks, and we apologize for nothing!
An anti-communism book is #1 in America and you’re blackpilling?
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MFW when #1 bestselling book in America and getting to troll Jake Tapper to his face
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Thank you for making Unhumans the #1 Bestseller nationwide
This is a testament to the troubling times we live in, and the deep desire to learn how to solve them, using systems drawn from past victories against an ancient enemy
https://amzn.to/3y6Y0A5
BREAKING: Biden and Obama have not spoken, per WH official. Biden feels heavily betrayed that Obama has been orchestrating all of this after 8 years of working together in his admin
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Has anyone explained all of this to the Amish yet?
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