💠 hunt where the ducks are
✍🏾 To pursue or look for one's objectives, results, or goals in the place where one is most likely to find them.
If you're looking to expand your customer base, you need to identify who would benefit from your business the most and then hunt where the ducks are
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📔high muckety muck
📋slang An especially important, influential, and authoritative person, especially someone who is overbearingly or arrogantly so.
🗣We're just waiting for the high muckety muck to give us the green light before we get the project started.
🗣"All hail the high muckety muck," Jerry muttered under his breath as the dictator's motorcade rolled by.
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📔 close as the bark to the tree
📋Meaning
As connected as is possible. Often used to describe a particularly intimate relationship or friendship.
🤔For example ⬇️
🗣Jenna and Elise are as close as the bark to the tree—I rarely see one without the other!
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📔 pound sand
📋Meaning
To engage in pointless, menial efforts or labor. Used especially as an imperative to express disdain, contempt, or dismissal.
🤔For example ⬇️
🗣I can't believe Sam told his teacher to go pound sand. Where does that kid get such attitude?
🗣Charles, why don't you pound sand instead of coming around here hassling me about my business?
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📔 A rising tide lifts all boats
📋Meaning
When an economy is performing well, all of the people involved will benefit from it.
🤔For example ⬇️
🗣 “When the economy showed the first signs of recovering, everyone started investing and spending more. A rising tide lifts all boats.“
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📔 Get into deep water
📋Meaning
To be in trouble. Very similar to the idiom in hot water that we discussed above.
🤔For example ⬇️
🗣 “He got into deep water when he borrowed a lot of money from a loan shark.”
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📔 Pour oil on troubled waters
📋Meaning
To try to make people feel better and become friendly again after an argument.
🤔For example ⬇️
🗣 “She hated seeing her two best friends arguing, so she got them together and poured oil on troubled waters.”
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📔 Make waves
📋Meaning
To cause trouble, to change things in a dramatic way.
🤔For example ⬇️
🗣 “She likes to make waves with her creative marketing campaigns. They get a lot of attention from customers.”
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📔 Go with the flow
📋Meaning
To relax and go along with whatever’s happening.
🤔For example ⬇️
🗣 “Quite often in life, good things happen when you don’t make plans. Just go with the flow and see what happens!”
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📔 window-shop
📋Meaning
To visit stores, typically only looking in their windows, to see what is available without buying anything.
🤔For example ⬇️
🗣A: "Let's go shopping!" B: "I would, but my bank account is so sad these days." A: "OK, let's just window-shop then!"
🗣A: "You guys really went in that expensive boutique?" B: "Yeah, but we were only window-shopping. We know we can't afford anything in there!"
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📔 against the collar
📋Meaning
Difficult, exhausting, or problematic. The phrase originates from the collar on a horse's harness, which tightens on the horse's neck when it travels uphill. Primarily heard in UK.
🤔For example ⬇️
🗣I was doing fine in the marathon, but it was a bit against the collar for the last couple miles.
🗣I don't think I have time to meet you today. Work has been a bit against the collar recently.
🗣against the collar recently.Getting this late-breaking story finished in time for tomorrow's newspaper was somewhat against the collar, but it's done now, thankfully.
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📔 out of humour
📋Meaning
In an irritable, grouchy, or unhappy mood; not feeling well or in good spirits. Primarily heard in UK.
🤔For example ⬇️
🗣I think something is bugging John because he's been rather out of humour lately.
🗣After living in Gibraltar for so long, these awful London winters leave me feeling me out of humour.
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📔 Walking on air
📋Meaning
Very excited or happy. “Over the moon,” “on cloud nine,” “in seventh heaven” and “in good spirits”
🤔For example ⬇️
🗣 “She’s been walking on air since she found out that she’s pregnant.”
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📔 Rain or shine
📋Meaning
Used to indicate that something will happen no matter what. This is one of the rare idioms that’s also often used literally, for outdoor events that’ll take place whether it rains or not.
🤔For example ⬇️
🗣 “I’ll see you at the airport, rain or shine.”
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📔 Under the sun
📋Meaning
Refers to everything on Earth, usually used as part of a superlative.
🤔For example ⬇️
🗣 “Gili Trawangan must be one of the most beautiful islands under the sun.”
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📔 Once in a blue moon
📋Meaning
Very rarely.
🤔For example ⬇️
🗣 “He used to call his grandma once in a blue moon. Now that she has passed away, he regrets not making more of an effort to keep in touch.”
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📔 Every cloud has a silver lining
📋Meaning
There’s a good aspect to every bad situation.
🤔For example ⬇️
🗣 “Don’t worry about losing your job. It’ll be okay. Every cloud has a silver lining!“
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📔 weep (one's) heart out
📋Meaning
To weep copiously; to cry intensely and for a long time.
🤔For example ⬇️
🗣Lauren wept her heart out at the news of her father's sudden death.
🗣What did you say to upset your brother? He's been weeping his heart out upstairs for the last half hour!
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📔have a nodding acquaintance (with someone or something)
📋Meaning
To have a slight or precursory knowledge of someone or something.
🤔For example ⬇️
🗣Jim asked me to help fix his computer for him, but I'm afraid I only have a nodding acquaintance with how his machine works.
🗣Ruth and I had only a nodding acquaintance before going to the party, but once we got talking, it was like we'd been friends our whole lives.
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📔on the fiddle
📋Meaning
Engaged in deceitful, fraudulent, or dishonest means of obtaining money.
🤔For example ⬇️
🗣My career will be over if anyone ever finds out I was on the fiddle during my time as the company treasurer.
🗣There are always politicians on the fiddle, looking for ways to use their positions of power to earn a bit more money.
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📔 have known better days
📋Meaning
To be or look particularly shabby, ill-kept, or in poor condition.
🤔For example ⬇️
🗣Well, this car has known better days, but it's been reliable for me since the day I bought it 20 years ago.
🗣The poor guy who runs the building is a sweet fellow, but he has certainly known better days by the looks of him.
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📔 pull an all-nighter
📋Meaning
To remain awake all night long, especially so as to study or to complete something.
🤔For example ⬇️
🗣I was a bit of a procrastinator in college, so I tended to pull a lot of all-nighters.
🗣Jeff pulled an all-nighter on Thursday to get his report finished for work by the deadline today, so I don't think he'll be coming out with us tonight.
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💠rarer than hens' teeth
✍🏾Incredibly scarce or rare; extremely difficult or impossible to find.
Support for the president is rarer than hens' teeth in this part of the country.
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📔 Lost at sea
📋Meaning
To be confused about something or to feel unsure about what to do.
🤔For example ⬇️
🗣 “I am lost at sea with this new system at work. I just can’t understand it.”
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📔 Sail close to the wind
📋Meaning
To act just within the limits of what’s legal or socially acceptable, to push boundaries.
🤔For example ⬇️
🗣 “They fired their accountant because he sailed too close to the wind.”
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📔 Make a mountain out of a molehill
📋Meaning
To exaggerate the severity of a situation.
🤔For example ⬇️
🗣 “She shouted at him angrily for being five minutes late, but it really didn’t matter that much. She really made a mountain out of a molehill.”
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📔 Gain ground
📋Meaning
To become popular, to make progress, to advance.
🤔For example ⬇️
🗣 “As Airbnb gains ground in many cities all over the world, many locals complain that they can no longer find a place to live. Landlords would rather rent their places out to tourists and earn more money.”
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💠a bridge too far
✍🏾An act or plan whose ambition overreaches its capability, resulting in or potentially leading to difficulty or failure. Taken from the 1974 book A Bridge Too Far by Cornelius Ryan, which details the Allies' disastrous attempts to capture German-controlled bridges in the Netherlands during World War II.
The multi-million-dollar purchase of the small startup proved a bridge too far for the social media company, as the added revenue couldn't make up for the cost in the end.
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