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CMA（Cryptomarketads.）— one of the pseudo-demand items in the blockchain
By the beginning of the ico market in 2017, thousands of innovative companies with the concept of block innovation and application have emerged in the blockchain industry, raising funds for the public through the issuance of tokens.
While innovative financing forms such as ico and ieo provide more convenient financing channels for innovative enterprises, there are also some fraudulent air projects and some projects that are clearly not established from the business logic.there are also some fraudulent air projects and some projects that are clearly not established from the business logic. But in fact it almost goes into the founding team’s pocket.
For example, the project CMA, which is currently being financed by the public IEO, (www.Cryptomarketads.com).
The concept of the project is to establish a marketing work platform that integrates the service providers (freelancers and media providers) in the cryptocurrency market, as well as the demanders (blockchain project parties who need marketing services). In order to enable customers in need to find the corresponding service directly within the platform.
The above picture is the business model they describe. Advertisers buy commercial advertisements from publishers by paying CMA. Publishers can hold or sell CMA tokens, and the platform charges 10% of the turnover as a handling fee.
God, what a whimsical business model. If it's not that its team is too stupid, then they want to deceive ordinary investors who can't find the problem.
Why do I say this? The reasons are as follows:
1.Violating basic business knowledge
The service needs involved in the marketing field are mostly the cooperation between enterprises and enterprises. Each enterprise has basic staffing. When they need some marketing services, their staff can directly access the service provider website. Contact the other party directly, why do you need to get services through this intermediary platform?
Moreover, the cooperation between enterprises, usually the price will not be transparent, because the service provider needs to leave a certain profit margin for itself, usually in a relatively flexible way in the quotation;
Once the platform-based automatic matching is adopted and the price needs to be transparent, the service fee is usually relatively high. Plus 10% of the platform intermediary service fee, the cost will be much more than the direct cooperation with the other party, at least 20% premium.
Why do companies with needs choose an intermediate platform that requires premium access to services rather than directly contacting each other?
2.Violating the core value of blockchain and market trends
In a business scenario that does not require an intermediary, it is a platform-based product that provides intermediary services. Without creating commercial benefits, it also violates the decentralization of the blockchain, the core concept and core value of the intermediary.
At the same time, the commercial market trend itself, with the improvement of cooperation and communication efficiency, more existing intermediaries will be replaced by more efficient cooperation methods. This is one of the core reasons why people now use blockchain development and application.
3.It is not true that the “mainstream media platform prohibits advertising” as stated in the official website.
In fact, you can find detailed contact information on Coindesk's official website , get in touch with the official to get services and quotations. You can also do this in other media portals.
4.Raise funds to the wrong target
The purpose of token financing is to obtain financial support by selling tokens (use rights of products) in advance.
According to the business concept of CMA, as a business model of B2B (business and business), the user group is mainly based on enterprises and enterprises, but now it is funded by ordinary I-side investors through the form of IEO, and C-side users will not have any usage requirements for this platform in 98% of cases.
By the beginning of the ico market in 2017, thousands of innovative companies with the concept of block innovation and application have emerged in the blockchain industry, raising funds for the public through the issuance of tokens.
While innovative financing forms such as ico and ieo provide more convenient financing channels for innovative enterprises, there are also some fraudulent air projects and some projects that are clearly not established from the business logic.there are also some fraudulent air projects and some projects that are clearly not established from the business logic. But in fact it almost goes into the founding team’s pocket.
For example, the project CMA, which is currently being financed by the public IEO, (www.Cryptomarketads.com).
The concept of the project is to establish a marketing work platform that integrates the service providers (freelancers and media providers) in the cryptocurrency market, as well as the demanders (blockchain project parties who need marketing services). In order to enable customers in need to find the corresponding service directly within the platform.
The above picture is the business model they describe. Advertisers buy commercial advertisements from publishers by paying CMA. Publishers can hold or sell CMA tokens, and the platform charges 10% of the turnover as a handling fee.
God, what a whimsical business model. If it's not that its team is too stupid, then they want to deceive ordinary investors who can't find the problem.
Why do I say this? The reasons are as follows:
1.Violating basic business knowledge
The service needs involved in the marketing field are mostly the cooperation between enterprises and enterprises. Each enterprise has basic staffing. When they need some marketing services, their staff can directly access the service provider website. Contact the other party directly, why do you need to get services through this intermediary platform?
Moreover, the cooperation between enterprises, usually the price will not be transparent, because the service provider needs to leave a certain profit margin for itself, usually in a relatively flexible way in the quotation;
Once the platform-based automatic matching is adopted and the price needs to be transparent, the service fee is usually relatively high. Plus 10% of the platform intermediary service fee, the cost will be much more than the direct cooperation with the other party, at least 20% premium.
Why do companies with needs choose an intermediate platform that requires premium access to services rather than directly contacting each other?
2.Violating the core value of blockchain and market trends
In a business scenario that does not require an intermediary, it is a platform-based product that provides intermediary services. Without creating commercial benefits, it also violates the decentralization of the blockchain, the core concept and core value of the intermediary.
At the same time, the commercial market trend itself, with the improvement of cooperation and communication efficiency, more existing intermediaries will be replaced by more efficient cooperation methods. This is one of the core reasons why people now use blockchain development and application.
3.It is not true that the “mainstream media platform prohibits advertising” as stated in the official website.
In fact, you can find detailed contact information on Coindesk's official website , get in touch with the official to get services and quotations. You can also do this in other media portals.
4.Raise funds to the wrong target
The purpose of token financing is to obtain financial support by selling tokens (use rights of products) in advance.
According to the business concept of CMA, as a business model of B2B (business and business), the user group is mainly based on enterprises and enterprises, but now it is funded by ordinary I-side investors through the form of IEO, and C-side users will not have any usage requirements for this platform in 98% of cases.